How do they work together?

In the world of social media and digital footprints, Personal Branding carries significant weight.  

But where does it sit with your values?  

Can you be authentic if you’re worried about your personal brand?  

Personal branding, once reserved for celebrities and entrepreneurs, has become a feature of modern life. With the growth of social media increasing numbers of people curate their online images.

Personal branding is about marketing yourself as a brand, leveraging your strengths to stand out in a crowded space. Strong personal branding can open doors to opportunities (think Instagram influencers) and some believe it can enhance professional prospects.

While personal branding focuses on external perception, personal values delve deeper into one’s intrinsic beliefs, principles, and ethical standards. 

In a world where authenticity is prized, personal values should be non-negotiable. They form the foundation of your identity, influencing how you conduct yourself in both personal and professional spheres. 

Close Relationships

While personal branding and personal values may seem at odds, they have a close and important relationship. The most effective personal brands are built upon a strong alignment with personal values.

If you fully engage with branding (without keeping a close eye on values) you are likely shaving things off your personality and perhaps manipulating people into believing things about you. 

Worrying about the impact on ‘your brand’ might prevent you from speaking truthfully about what you think – and you could find curating your opinions leads to you misrepresenting yourself.

But if you can find a balance, with work done on focusing on the personal values it becomes a useful combination.

 Tips for achieving balance:

In any debate between personal branding and personal values, it’s clear both play a role in shaping one’s identity and navigating the complexities of the modern world. However, while personal branding can open doors and create opportunities, it is personal values that ultimately define who we are and how we are perceived.  Striking a balance between the two is essential for authenticity and long-term success. 

If this is something you would like to explore, why not book a 1-2-1, or we can lead a thought-provoking team workshop session and see where it takes you.