Now, go to your written pitch and we’re going to use the acronym C.U.T what’s Crucial, Useful, Trash?

This can be really hard to do – to be objective, maybe you need to ring a few people and try it out.

Exercise 4:

Now you’ve cut your pitch. I want you to imagine you’re face to face with someone, and in a more conversational style talk about your pitch topic. See what comes out. Take your pitch off the page and into real life.

At the end of this module we are going to put the pens down and do no further edits. So last chance to neaten up the content is NOW.