Communication coaching has gained significant popularity enabling individuals and organisations to enhance their interpersonal skills, public speaking abilities, and overall communication effectiveness.  Did you know, in recent research 99% of employers see coaching as having a positive or very positive impact on the wider business? And 85% of employees say that an employer-funded coaching program shows them that their employer cares about them and their development. 

However, amidst the overwhelming array of coaching services available, questions understandably arise about the legitimacy of such offerings. 

Are communication coaches truly equipped to deliver tangible benefits, or is it merely another form of snake oil therapy promising the earth and under-delivering?

We want to be upfront about the pros and cons of communication coaching, and how to discern genuine expertise from superficial qualifications.

The Pros of Communication Coaching:

  1. Skill Development: Communication coaches can provide valuable insights and techniques to improve various aspects of communication, including public speaking, active listening, conflict resolution, and body language. Through personalised guidance and feedback, individuals can develop practical skills that enhance their effectiveness in personal and professional interactions.
  2. Confidence Building: Effective communication is closely tied to confidence. Communication coaching can help individuals overcome self-doubt and anxiety, empowering them to express themselves with clarity and conviction. By building confidence, coaching can have a positive ripple effect on other areas of life, including career advancement and relationship building.
  3. Personalised Feedback: Unlike generic online courses, coaching offers personalised feedback and analysis tailored to the individual’s specific strengths, weaknesses, and goals. Coaches provide constructive criticism and actionable advice, allowing clients to make meaningful improvements in their communication style and impact.
  4. Accountability and Support: A communication coach serves as a supportive ally, holding clients accountable for their goals and progress. The coach-client relationship fosters trust and rapport, enabling clients to navigate challenges and setbacks with resilience and determination.

The Cons of Communication Coaching:

  1. Quality Discrepancy: Not all communication coaches possess the same level of expertise or qualifications. Some may lack formal training or relevant experience, offering superficial solutions without addressing underlying issues. As a result, the efficacy of coaching services can vary widely, leading to inconsistent outcomes for clients.
  2. Overpromising Results: In an increasingly competitive market, some communication coaches may resort to exaggerated claims or promises of rapid transformation. While coaching can yield significant benefits over time, unrealistic expectations may lead to disappointment and disillusionment among clients.
  3. Cost Considerations: Quality communication coaching services often come with a substantial investment of time and money. While the long-term benefits may justify the cost for some individuals or organisations, others may find it prohibitive or unsustainable, especially if the return on investment is unclear or uncertain.
  4. Compatibility Issues: Effective coaching requires a strong rapport and mutual trust between the coach and the client. However, not all coaching relationships are a good fit, and personality clashes or communication barriers may hinder progress. Finding the right coach-client match requires careful consideration and compatibility assessment.

Ensuring Quality and Genuine Expertise:

Given the potential pitfalls, how can individuals ensure they’re selecting a qualified coach who can deliver genuine value?  If you put coaching into a search engine before you know it you’ll be fed hundreds of courses offering you to become a coach with minimal work.  

How can we tell who is genuine?

Here are some tips to consider:

  1. Credentials and Experience: Look for communication coaches with relevant credentials, such as certifications from reputable coaching associations (for example, we at CC are EMCC accredited) or academic qualifications in communication or psychology. Additionally, inquire about the coach’s experience working with clients in similar contexts or industries.
  2. Client Testimonials and Referrals: Seek out testimonials or referrals from past clients to gauge the coach’s track record and client satisfaction. Positive reviews and success stories can provide valuable insights.
  3. Assessment and Consultation: Before committing to coaching sessions, request an initial consultation or assessment to discuss your goals, expectations, and concerns. Use this opportunity to evaluate the coach’s approach, communication style, and compatibility with your needs and preferences.
  4. Transparency and Accountability: A reputable communication coach should be transparent about their coaching process, methodology, and pricing structure. They should also demonstrate a commitment to ongoing professional development and ethical standards. Avoid coaches who make lofty promises or pressure you into signing up for services without fully understanding the terms.

It won’t come as a surprise to you to hear we think communication coaching can be a valuable investment in personal and professional development. Not only that we all the Communication Collective Coaches tick all the boxes as well as having a unique skill set which comes from the background of acting and psychotherapy which offers work greater depth

By conducting thorough research, seeking referrals, and prioritising compatibility and accountability, individuals can select a qualified communication coach who can help them achieve meaningful and sustainable results.  We very much look forward to you doing your due diligence with us and please do get in touch